Frequently Asked Questions
What is Ekaav?
Ekaav is a collaborative decision platform designed for marketing teams to evaluate partners, campaigns, and strategic options. It brings structure, transparency, and alignment to critical marketing decisions.
How does Ekaav help marketing teams?
Teams can collect ideas, proposals, or partner options, score them against weighted criteria, and instantly see collective insights. This reduces bias, speeds up alignment, and improves ROI from marketing investments.
Can multiple team members collaborate in real time?
Yes. Ekaav supports real-time collaboration—team members can score independently or together, and results are visible to everyone to foster alignment and transparent decision-making.
Can we track and review past decisions?
Absolutely. Ekaav keeps a full log of decisions, scoring histories, and evaluation notes, making it easy to review past choices and improve future marketing outcomes.
Can I customize the criteria and scoring?
Yes. Define your own evaluation criteria, set custom weights, and adapt scoring scales to match your marketing decision processes.
Can Ekaav improve ROI from marketing partners and campaigns?
By systematically evaluating and prioritizing partners, campaigns, and creative ideas, Ekaav helps teams invest resources in the most impactful opportunities—directly boosting marketing ROI.
Does Ekaav support ongoing evaluations?
Yes. Evaluate partners, campaigns, and strategies at regular intervals to track performance, team satisfaction, and optimize budget allocation proactively.
Can Ekaav integrate with existing tools?
Ekaav works with popular platforms like Slack, Teams, and Google Workspace, so your marketing decisions remain aligned with your current workflows.